Product Details

Pure Omega Ultra HP

WHAT IT DOES PROVIDES ESSENTIAL OMEGA-3 FATTY ACIDS Pure Omega products provide a triglyceride form of omega-3 fatty acids sustainably sourced from anchovies. Every lot of Pure Omega is tested for purity and labeled potency claims. The results of these tests are available to you using the lot number found on each bottle. Check your product purity here . HOW IT WORKS EPA & DHA HELP SUPPORT ESSENTIAL FUNCTIONS* Omega-3 essential polyunsaturated fatty acids have distinct chemical structures and physiologic functions that distinguish them from other families of essential fatty acids. Often lacking in Western diets, omega-3 fatty acids compete with other fatty acids in the body for cyclooxygenase (COX) and lipoxygenase (LOX) enzyme metabolism, incorporation into cell membranes, and the synthesis of lipid mediators. 1-3 The long-chain omega-3 fatty acids, eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are almost exclusively marine-derived and act together to influence membrane fluidity and signal transduction pathways. 4 EPA and DHA are abundantly enriched in the retina, brain, and heart tissues. 5-7 Each have preferential distribution within the phospholipid bilayer of cell membranes and have been shown to exert unique biological actions. 4 Humans have limited capacity to endogenously produce EPA and DHA; therefore they are considered essential fatty acids. Dietary supplementation of EPA and DHA is an effective way to increase intake of these essential fatty acids. REFERENCES Simopoulos AP. J Am Coll Nutr. 2002;21(6):495-505. Surette ME. CMAJ. 2008;178(2):177-180. Calder PC. Br J Clin Pharmacol. 2013;75(3):645-662. Mason RP. Curr Atheroscler Rep. 2019;21:2. Jeffrey BG et al. Lipids. 2001;36(9):859-71. Kim HY et al. Prog Lipid Res. 2015;0:1-18. Jump DB et al. J Lipid Res. 2012;53(12):2525-45.

WHAT IT DOES

PROVIDES ESSENTIAL OMEGA-3 FATTY ACIDS

Pure Omega products provide a triglyceride form of omega-3 fatty acids sustainably sourced from anchovies.

Every lot of Pure Omega is tested for purity and labeled potency claims. The results of these tests are available to you using the lot number found on each bottle. Check your product purity here .

HOW IT WORKS

EPA & DHA HELP SUPPORT ESSENTIAL FUNCTIONS*

Omega-3 essential polyunsaturated fatty acids have distinct chemical structures and physiologic functions that distinguish them from other families of essential fatty acids. Often lacking in Western diets, omega-3 fatty acids compete with other fatty acids in the body for cyclooxygenase (COX) and lipoxygenase (LOX) enzyme metabolism, incorporation into cell membranes, and the synthesis of lipid mediators. 1-3 The long-chain omega-3 fatty acids, eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are almost exclusively marine-derived and act together to influence membrane fluidity and signal transduction pathways. 4

EPA and DHA are abundantly enriched in the retina, brain, and heart tissues. 5-7 Each have preferential distribution within the phospholipid bilayer of cell membranes and have been shown to exert unique biological actions. 4

Humans have limited capacity to endogenously produce EPA and DHA; therefore they are considered essential fatty acids. Dietary supplementation of EPA and DHA is an effective way to increase intake of these essential fatty acids.

REFERENCES

Simopoulos AP. J Am Coll Nutr. 2002;21(6):495-505.

Surette ME. CMAJ. 2008;178(2):177-180.

Calder PC. Br J Clin Pharmacol. 2013;75(3):645-662.

Mason RP. Curr Atheroscler Rep. 2019;21:2.

Jeffrey BG et al. Lipids. 2001;36(9):859-71.

Kim HY et al. Prog Lipid Res. 2015;0:1-18.

Jump DB et al. J Lipid Res. 2012;53(12):2525-45.

Ingredients

** Daily Value (DV) not established †Percent daily value is based on a 2000 calorie diet

Other Ingredients gelatin, glycerin, purified water, natural flavor, mixed tocopherols (preservative to maintain freshness), sunflower oil, preservatives to maintain freshness (rosemary [leaf] extract, ascorbyl palmitate)

Does Not Contain: Gluten Dairy Colors Wheat Salt

Directions

Pure Omega Ultra HP Directions and/or Dosage Adults swallow 1 softgel daily, or as recommended by a healthcare professional. Do not chew. Warning If you are pregnant, nursing, taking blood thinning medications, facing surgery, or taking any medications, consult a healthcare professional before use. Keep out of reach of children. Safety sealed with inner seal. Do not use if seal is broken or missing. Keep tightly closed. Store at room temperature. Avoid excessive heat and direct sunlight.

Interactions

Fish Oil & Cod Liver Oil (EPA & DHA)

DHA

FAQ

S

Q: Why are vegetarian soft gels not used?

A: Based upon our Research and Development team's findings, vegetarian soft gels do not provide a sufficient barrier against oxidation when compared to gelatin-based soft gels. The research on vegetarian soft gels is ongoing and with further development, an upgrade offering of a vegetarian gel may be available in the future.

Q: What are the storage requirements for the softgels?

A: The softgels should be stored in room temperature, away from direct sunlight. Refrigeration is not required as the gelatin shell acts as an oxygen barrier to minimize oxidation.

The softgels should be stored in room temperature, away from direct sunlight. Refrigeration is not required as the gelatin shell acts as an oxygen barrier to minimize oxidation.

Q: Does this product cause fishy burp backs?

A: No. Pure Omega is broken down within the stomach where the first stage of fat digestion occurs. Due to the purity and stability of the oil, the oil does not have a fishy taste or smell. If burping, in general, without a fishy taste occurs, consume the Pure Omega products with food.

Q: What type of fish is used?

A: Anchovy

Anchovy

Q: Where are the fish harvested?

A: The fish are sustainably harvested within the Chilean waters and is certified as Friends of the Sea certification for anchovy from the Pacific Ocean for Sustainable Fisheries organization.

Q: What processing method is used?

A: To ensure the purity of Pure Omega products molecular distillation is used to remove any contaminants or pollutants from the fish oil. This process is done at low temperatures, under vacuum, in order to prevent oxidation of the long chain polyunsaturated fatty acids.

To ensure the purity of Pure Omega products molecular distillation is used to remove any contaminants or pollutants from the fish oil. This process is done at low temperatures, under vacuum, in order to prevent oxidation of the long chain polyunsaturated fatty acids.